Social Media Site Goes Pink

People all over are starting to see the potential benefits of using social media sites to help promote their organization. Lately the focus has been on strategies in using Twitter for business and promotional purposes, but Facebook has recently been put back in the spotlight for ingenuity on the part of its members. If you are one of the millions of people who log on to their Facebook page every day, you may have noticed the status updates of many of your female friends have become much more colorful. That is because these ladies are trying to help raise awareness for breast cancer. While the origin of this campaign is unknown, the results are concrete. What may have started as a small project has brought attention to Susan G Komen’s fan page and their fight against breast cancer. Good Morning America even did a feature on it, which is the link of the day here. This is the power of the internet and the good that can come from it. Who said this thing was just a fad?

Fun Theory

Through the powers of social media I have stumbled upon this intriguing idea brought to us by Volkswagen. The idea basically says that people are more likely to do things that are better for them (and the environment) when they are presented in a more enjoyable way. For example, the first video shows that more people took the stairs vs. the escalator when the stairs were transformed into a giant piano, thus making them more entertaining and preferable to the ease of the escalator. A slightly more detailed article on the experiment can be found here . A second video shows more people refraining from littering and actually using trash bins when it is shown to be more fun, while a third video reports that coming soon will be an experiment on making recycling more enjoyable. Can’t wait to see how that one turns out.